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Hammonds Media & Marketing Wins 2025 AMA OKC Marketing Merit Award

published:
12/12/2025
3 minutes

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Too long; didn't read

Hammonds Media & Marketing is honored to announce that we have been awarded the 2025 Marketing Merit Award at the AMA OKC Marketing Excellence Awards—one of Oklahoma’s most respected recognitions for creative, strategic, and results-driven marketing work.

Each year, the American Marketing Association of Oklahoma City celebrates organizations that elevate the practice of marketing through innovation, measurable impact, and exceptional execution. Receiving a Marketing Merit Award places HMM among a select group of agencies recognized for meaningful contributions to the marketing industry in our state. (AMA Awards Program: https://amaokc.org/marketing-excellence-awards/)

A Win That Reflects Our Mission: Purposeful Growth. Powerful Marketing.

At HMM, our work isn’t about flashy trends or quick wins. It’s about building marketing ecosystems that create long-term, compounding results for businesses of every size. Our award submission showcased this philosophy in action: strategy, execution, storytelling, and data all working together to drive outcomes that matter.

From SEO and digital advertising to web development, creative direction, and analytics, our team brings a holistic, human-centered approach to every project. Our brand identity—built around clarity, collaboration, and guidance—is woven through everything we produce, including the proprietary illustration system and visual language that represent who we are and how we work.

This award is a reflection of the expertise, creativity, and care our team invests into every client partnership.

Celebrating the Work—and the People Behind It

Awards like this don’t happen by accident. They come from:

  • A strategy-first mindset
  • Transparent reporting and measurable ROI
  • Collaborative partnerships with clients who trust us
  • A team of specialists with decades of combined experience
  • A brand built on clarity, empathy, and human connection

Garrett and Grace built HMM with one goal: help businesses grow with marketing that actually makes sense. This award is a milestone that reinforces that mission and showcases how far the agency has come.

Why This Award Matters for Our Clients

Winning the 2025 AMA OKC Marketing Merit Award is more than an internal achievement—it signals to businesses across Oklahoma and beyond that HMM delivers marketing that drives results, not just impressions.

Here’s what it means for the clients we serve:

  • You’re partnering with an agency recognized for excellence and innovation.
  • Your campaigns are supported by a team with proven strategic and creative capability.
  • You benefit from systems built on rigor, clarity, and measurable ROI.
  • You receive marketing that is purposeful, thoughtful, and built for long-term growth.

When we win, our clients win.

Two Hammonds Media & Marketing founders smiling in front of a sparkling backdrop at the 2025 AMA OKC Marketing Excellence Awards, wearing formal attire and playful event accessories.
Garrett & Grace Hammonds Wearing Cowboy Hats at The Champions 2025 Marketing Excellence Awards Event

Continuing to Raise the Standard

Winning this award is a milestone—but for us, it’s also a mandate. At Hammonds Media & Marketing, striving for excellence means continually raising the bar for what modern marketing should look like.

That includes refining our SEO, advertising, creative, and analytics systems—but also leading Oklahoma into the next era of search with advanced GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

As AI-powered platforms reshape how people discover information, HMM is committed to pioneering what comes next by:

  • Building AI-ready content ecosystems that surface in ChatGPT, Perplexity, Gemini, Claude, and emerging answer engines
  • Structuring data, markup, and messaging to position our clients as authoritative sources within generative responses
  • Training businesses across Oklahoma on how GEO and AEO differ from traditional SEO—and why preparing now is a competitive advantage
  • Integrating proprietary research and testing into actionable frameworks that keep our clients visible as search evolves

This next chapter of search isn’t something we’re waiting on—it’s something we’re building for. And we’re proud to help Oklahoma businesses lead the way rather than play catch-up.

The founders of Hammonds Media & Marketing posing together in formal attire at the 2025 AMA OKC Marketing Excellence Awards, wearing cowboy hats with an AMA Oklahoma City “Champions” awards badge visible.
Garrett & Grace Hammonds taking a silly team picture at the 2025 AMA OKC Marketing Excellence Awards event

A Heartfelt Thank You

To our clients, our team, and the Oklahoma marketing community: thank you.

This award reflects the trust you place in us and the work we are privileged to do every day. HMM is proud to represent Norman and Oklahoma businesses on this stage—and we’re just getting started.

Here’s to more purposeful growth and powerful marketing in 2025 and beyond.

A Win That Reflects Our Mission: Purposeful Growth. Powerful Marketing.

At HMM, our work isn’t about flashy trends or quick wins. It’s about building marketing ecosystems that create long-term, compounding results for businesses of every size. Our award submission showcased this philosophy in action: strategy, execution, storytelling, and data all working together to drive outcomes that matter.

From SEO and digital advertising to web development, creative direction, and analytics, our team brings a holistic, human-centered approach to every project. Our brand identity—built around clarity, collaboration, and guidance—is woven through everything we produce, including the proprietary illustration system and visual language that represent who we are and how we work.

This award is a reflection of the expertise, creativity, and care our team invests into every client partnership.

Celebrating the Work—and the People Behind It

Awards like this don’t happen by accident. They come from:

  • A strategy-first mindset
  • Transparent reporting and measurable ROI
  • Collaborative partnerships with clients who trust us
  • A team of specialists with decades of combined experience
  • A brand built on clarity, empathy, and human connection

Garrett and Grace built HMM with one goal: help businesses grow with marketing that actually makes sense. This award is a milestone that reinforces that mission and showcases how far the agency has come.

Why This Award Matters for Our Clients

Winning the 2025 AMA OKC Marketing Merit Award is more than an internal achievement—it signals to businesses across Oklahoma and beyond that HMM delivers marketing that drives results, not just impressions.

Here’s what it means for the clients we serve:

  • You’re partnering with an agency recognized for excellence and innovation.
  • Your campaigns are supported by a team with proven strategic and creative capability.
  • You benefit from systems built on rigor, clarity, and measurable ROI.
  • You receive marketing that is purposeful, thoughtful, and built for long-term growth.

When we win, our clients win.

Two Hammonds Media & Marketing founders smiling in front of a sparkling backdrop at the 2025 AMA OKC Marketing Excellence Awards, wearing formal attire and playful event accessories.
Garrett & Grace Hammonds Wearing Cowboy Hats at The Champions 2025 Marketing Excellence Awards Event

Continuing to Raise the Standard

Winning this award is a milestone—but for us, it’s also a mandate. At Hammonds Media & Marketing, striving for excellence means continually raising the bar for what modern marketing should look like.

That includes refining our SEO, advertising, creative, and analytics systems—but also leading Oklahoma into the next era of search with advanced GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

As AI-powered platforms reshape how people discover information, HMM is committed to pioneering what comes next by:

  • Building AI-ready content ecosystems that surface in ChatGPT, Perplexity, Gemini, Claude, and emerging answer engines
  • Structuring data, markup, and messaging to position our clients as authoritative sources within generative responses
  • Training businesses across Oklahoma on how GEO and AEO differ from traditional SEO—and why preparing now is a competitive advantage
  • Integrating proprietary research and testing into actionable frameworks that keep our clients visible as search evolves

This next chapter of search isn’t something we’re waiting on—it’s something we’re building for. And we’re proud to help Oklahoma businesses lead the way rather than play catch-up.

The founders of Hammonds Media & Marketing posing together in formal attire at the 2025 AMA OKC Marketing Excellence Awards, wearing cowboy hats with an AMA Oklahoma City “Champions” awards badge visible.
Garrett & Grace Hammonds taking a silly team picture at the 2025 AMA OKC Marketing Excellence Awards event

A Heartfelt Thank You

To our clients, our team, and the Oklahoma marketing community: thank you.

This award reflects the trust you place in us and the work we are privileged to do every day. HMM is proud to represent Norman and Oklahoma businesses on this stage—and we’re just getting started.

Here’s to more purposeful growth and powerful marketing in 2025 and beyond.

A Win That Reflects Our Mission: Purposeful Growth. Powerful Marketing.

At HMM, our work isn’t about flashy trends or quick wins. It’s about building marketing ecosystems that create long-term, compounding results for businesses of every size. Our award submission showcased this philosophy in action: strategy, execution, storytelling, and data all working together to drive outcomes that matter.

From SEO and digital advertising to web development, creative direction, and analytics, our team brings a holistic, human-centered approach to every project. Our brand identity—built around clarity, collaboration, and guidance—is woven through everything we produce, including the proprietary illustration system and visual language that represent who we are and how we work.

This award is a reflection of the expertise, creativity, and care our team invests into every client partnership.

Celebrating the Work—and the People Behind It

Awards like this don’t happen by accident. They come from:

  • A strategy-first mindset
  • Transparent reporting and measurable ROI
  • Collaborative partnerships with clients who trust us
  • A team of specialists with decades of combined experience
  • A brand built on clarity, empathy, and human connection

Garrett and Grace built HMM with one goal: help businesses grow with marketing that actually makes sense. This award is a milestone that reinforces that mission and showcases how far the agency has come.

Why This Award Matters for Our Clients

Winning the 2025 AMA OKC Marketing Merit Award is more than an internal achievement—it signals to businesses across Oklahoma and beyond that HMM delivers marketing that drives results, not just impressions.

Here’s what it means for the clients we serve:

  • You’re partnering with an agency recognized for excellence and innovation.
  • Your campaigns are supported by a team with proven strategic and creative capability.
  • You benefit from systems built on rigor, clarity, and measurable ROI.
  • You receive marketing that is purposeful, thoughtful, and built for long-term growth.

When we win, our clients win.

Two Hammonds Media & Marketing founders smiling in front of a sparkling backdrop at the 2025 AMA OKC Marketing Excellence Awards, wearing formal attire and playful event accessories.
Garrett & Grace Hammonds Wearing Cowboy Hats at The Champions 2025 Marketing Excellence Awards Event

Continuing to Raise the Standard

Winning this award is a milestone—but for us, it’s also a mandate. At Hammonds Media & Marketing, striving for excellence means continually raising the bar for what modern marketing should look like.

That includes refining our SEO, advertising, creative, and analytics systems—but also leading Oklahoma into the next era of search with advanced GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

As AI-powered platforms reshape how people discover information, HMM is committed to pioneering what comes next by:

  • Building AI-ready content ecosystems that surface in ChatGPT, Perplexity, Gemini, Claude, and emerging answer engines
  • Structuring data, markup, and messaging to position our clients as authoritative sources within generative responses
  • Training businesses across Oklahoma on how GEO and AEO differ from traditional SEO—and why preparing now is a competitive advantage
  • Integrating proprietary research and testing into actionable frameworks that keep our clients visible as search evolves

This next chapter of search isn’t something we’re waiting on—it’s something we’re building for. And we’re proud to help Oklahoma businesses lead the way rather than play catch-up.

The founders of Hammonds Media & Marketing posing together in formal attire at the 2025 AMA OKC Marketing Excellence Awards, wearing cowboy hats with an AMA Oklahoma City “Champions” awards badge visible.
Garrett & Grace Hammonds taking a silly team picture at the 2025 AMA OKC Marketing Excellence Awards event

A Heartfelt Thank You

To our clients, our team, and the Oklahoma marketing community: thank you.

This award reflects the trust you place in us and the work we are privileged to do every day. HMM is proud to represent Norman and Oklahoma businesses on this stage—and we’re just getting started.

Here’s to more purposeful growth and powerful marketing in 2025 and beyond.

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A Win That Reflects Our Mission: Purposeful Growth. Powerful Marketing.

At HMM, our work isn’t about flashy trends or quick wins. It’s about building marketing ecosystems that create long-term, compounding results for businesses of every size. Our award submission showcased this philosophy in action: strategy, execution, storytelling, and data all working together to drive outcomes that matter.

From SEO and digital advertising to web development, creative direction, and analytics, our team brings a holistic, human-centered approach to every project. Our brand identity—built around clarity, collaboration, and guidance—is woven through everything we produce, including the proprietary illustration system and visual language that represent who we are and how we work.

This award is a reflection of the expertise, creativity, and care our team invests into every client partnership.

Celebrating the Work—and the People Behind It

Awards like this don’t happen by accident. They come from:

  • A strategy-first mindset
  • Transparent reporting and measurable ROI
  • Collaborative partnerships with clients who trust us
  • A team of specialists with decades of combined experience
  • A brand built on clarity, empathy, and human connection

Garrett and Grace built HMM with one goal: help businesses grow with marketing that actually makes sense. This award is a milestone that reinforces that mission and showcases how far the agency has come.

Why This Award Matters for Our Clients

Winning the 2025 AMA OKC Marketing Merit Award is more than an internal achievement—it signals to businesses across Oklahoma and beyond that HMM delivers marketing that drives results, not just impressions.

Here’s what it means for the clients we serve:

  • You’re partnering with an agency recognized for excellence and innovation.
  • Your campaigns are supported by a team with proven strategic and creative capability.
  • You benefit from systems built on rigor, clarity, and measurable ROI.
  • You receive marketing that is purposeful, thoughtful, and built for long-term growth.

When we win, our clients win.

Two Hammonds Media & Marketing founders smiling in front of a sparkling backdrop at the 2025 AMA OKC Marketing Excellence Awards, wearing formal attire and playful event accessories.
Garrett & Grace Hammonds Wearing Cowboy Hats at The Champions 2025 Marketing Excellence Awards Event

Continuing to Raise the Standard

Winning this award is a milestone—but for us, it’s also a mandate. At Hammonds Media & Marketing, striving for excellence means continually raising the bar for what modern marketing should look like.

That includes refining our SEO, advertising, creative, and analytics systems—but also leading Oklahoma into the next era of search with advanced GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

As AI-powered platforms reshape how people discover information, HMM is committed to pioneering what comes next by:

  • Building AI-ready content ecosystems that surface in ChatGPT, Perplexity, Gemini, Claude, and emerging answer engines
  • Structuring data, markup, and messaging to position our clients as authoritative sources within generative responses
  • Training businesses across Oklahoma on how GEO and AEO differ from traditional SEO—and why preparing now is a competitive advantage
  • Integrating proprietary research and testing into actionable frameworks that keep our clients visible as search evolves

This next chapter of search isn’t something we’re waiting on—it’s something we’re building for. And we’re proud to help Oklahoma businesses lead the way rather than play catch-up.

The founders of Hammonds Media & Marketing posing together in formal attire at the 2025 AMA OKC Marketing Excellence Awards, wearing cowboy hats with an AMA Oklahoma City “Champions” awards badge visible.
Garrett & Grace Hammonds taking a silly team picture at the 2025 AMA OKC Marketing Excellence Awards event

A Heartfelt Thank You

To our clients, our team, and the Oklahoma marketing community: thank you.

This award reflects the trust you place in us and the work we are privileged to do every day. HMM is proud to represent Norman and Oklahoma businesses on this stage—and we’re just getting started.

Here’s to more purposeful growth and powerful marketing in 2025 and beyond.

SEO Testing Methods

Common SEO Testing Practices

Advanced SEO Testing Practices

  • Title tags – wording, length, USP and keyword placement.
  • Meta descriptions – persuasive copy, CTA language, keyword inclusion, or keep them blank!
  • On-page copy variations – keyword placement, tone, length, media, CTA's etc..
  • Internal linking – what pages you link to (and vice versa), anchor text variety, outbound links.
  • Schema basics – implementing FAQ, Product, Article schema.
  • Image alt text and optimization – descriptive vs. keyword-heavy alt text.
  • Heading structures (H1–H3) – testing phrasing and order.
  • Page speed tweaks – lightweight improvements like image compression or lazy loading.
  • Content depth – testing concise summaries vs. in-depth longform.
  • Content structure – experimenting with FAQ placement, jump links, or bullet vs. narrative formatting.
  • Multimedia integration – adding video, charts, or interactive tools vs. text-only pages.
  • Crawl budget optimization – blocking thin/low-value pages to see if priority pages gain rankings.
  • AI Content – do search results really punish AI content? Google says no. See for yourself
  • Dynamic Meta descriptions – add/remove your brand, change pricing or USPs on the go
  • Hub-and-spoke depth – direct homepage links vs. strict siloing.
  • Conversion alignment – testing CTA placement, button language, and form length.
  • Trust signal inclusion – reviews, awards, or “as seen in” mentions.
  • AI retrievability – phrasing content as Q&A to test recall in ChatGPT, Perplexity, etc.
  • Citation likelihood – experimenting with content phrasing that increases chances of being cited by LLMs.
  • Freshness micro-updates – updating stats/dates to test if AI engines and Google surface content more often.

A Win That Reflects Our Mission: Purposeful Growth. Powerful Marketing.

At HMM, our work isn’t about flashy trends or quick wins. It’s about building marketing ecosystems that create long-term, compounding results for businesses of every size. Our award submission showcased this philosophy in action: strategy, execution, storytelling, and data all working together to drive outcomes that matter.

From SEO and digital advertising to web development, creative direction, and analytics, our team brings a holistic, human-centered approach to every project. Our brand identity—built around clarity, collaboration, and guidance—is woven through everything we produce, including the proprietary illustration system and visual language that represent who we are and how we work.

This award is a reflection of the expertise, creativity, and care our team invests into every client partnership.

Celebrating the Work—and the People Behind It

Awards like this don’t happen by accident. They come from:

  • A strategy-first mindset
  • Transparent reporting and measurable ROI
  • Collaborative partnerships with clients who trust us
  • A team of specialists with decades of combined experience
  • A brand built on clarity, empathy, and human connection

Garrett and Grace built HMM with one goal: help businesses grow with marketing that actually makes sense. This award is a milestone that reinforces that mission and showcases how far the agency has come.

Why This Award Matters for Our Clients

Winning the 2025 AMA OKC Marketing Merit Award is more than an internal achievement—it signals to businesses across Oklahoma and beyond that HMM delivers marketing that drives results, not just impressions.

Here’s what it means for the clients we serve:

  • You’re partnering with an agency recognized for excellence and innovation.
  • Your campaigns are supported by a team with proven strategic and creative capability.
  • You benefit from systems built on rigor, clarity, and measurable ROI.
  • You receive marketing that is purposeful, thoughtful, and built for long-term growth.

When we win, our clients win.

Two Hammonds Media & Marketing founders smiling in front of a sparkling backdrop at the 2025 AMA OKC Marketing Excellence Awards, wearing formal attire and playful event accessories.
Garrett & Grace Hammonds Wearing Cowboy Hats at The Champions 2025 Marketing Excellence Awards Event

Continuing to Raise the Standard

Winning this award is a milestone—but for us, it’s also a mandate. At Hammonds Media & Marketing, striving for excellence means continually raising the bar for what modern marketing should look like.

That includes refining our SEO, advertising, creative, and analytics systems—but also leading Oklahoma into the next era of search with advanced GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.

As AI-powered platforms reshape how people discover information, HMM is committed to pioneering what comes next by:

  • Building AI-ready content ecosystems that surface in ChatGPT, Perplexity, Gemini, Claude, and emerging answer engines
  • Structuring data, markup, and messaging to position our clients as authoritative sources within generative responses
  • Training businesses across Oklahoma on how GEO and AEO differ from traditional SEO—and why preparing now is a competitive advantage
  • Integrating proprietary research and testing into actionable frameworks that keep our clients visible as search evolves

This next chapter of search isn’t something we’re waiting on—it’s something we’re building for. And we’re proud to help Oklahoma businesses lead the way rather than play catch-up.

The founders of Hammonds Media & Marketing posing together in formal attire at the 2025 AMA OKC Marketing Excellence Awards, wearing cowboy hats with an AMA Oklahoma City “Champions” awards badge visible.
Garrett & Grace Hammonds taking a silly team picture at the 2025 AMA OKC Marketing Excellence Awards event

A Heartfelt Thank You

To our clients, our team, and the Oklahoma marketing community: thank you.

This award reflects the trust you place in us and the work we are privileged to do every day. HMM is proud to represent Norman and Oklahoma businesses on this stage—and we’re just getting started.

Here’s to more purposeful growth and powerful marketing in 2025 and beyond.

What Query Fan-Out Looks Like (Example)

Let’s say a buyer asks AI: “What is injection molding?”
An LLM will typically fan out into multiple sub-questions, such as:

Fan-Out Category

Definition
Cost & ROI
“How much does injection molding cost per part?” “Is injection molding cheaper than 3D printing?”
How-To
“How do you design parts for injection molding?” “How do you fix sink marks or short shots?”
Alternatives
“Injection molding vs die casting” “Injection molding vs thermoforming”
Supplier Research
“Who are the best injection molding suppliers in the U.S.?” “What should I look for in an injection molding partner?”
Industry Fit
“Is injection molding good for medical components?” “What industries use injection molding?”

Example Related Queries AI Might Explore

“How does injection molding work?” “What materials are used in injection molding?”

Match the Buyer Journey

Cover all stages:

Stage

Early
Middle
“How to choose…”, comparisons, use cases
Bottom
Specs, certifications, decision checklists, product pages

Content Types

“What is…”, glossary, beginner explainers

Common questions about AI SEO for manufacturers

How is AI SEO different from traditional SEO for manufacturers?

Do manufacturers still need keywords if AI focuses on answers?

What types of manufacturing content perform best in AI search?

How can manufacturers earn AI citations or mentions?

What tools help with AI SEO?

How often should manufacturers update content for AI visibility?

Is AI SEO relevant for smaller or niche manufacturers?

How can I measure success with AI SEO?

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Garrett Hammonds
Co-Owner, Marketing Partner

Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.

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Garrett Hammonds
Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.