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Oklahoma Agency Attends Exclusive Google Event in NYC

published:
10/30/2025
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Hammonds Media Attends Google Search Central Live

Hammonds Media Represents Oklahoma at Exclusive Google Search Central Live Event in NYC

Hammonds Media, a leading marketing agency based in Norman, Oklahoma, proudly represented the Sooner State at Google’s prestigious Search Central Live conference held in New York City on March 20, 2025. The invite-only event brought together an elite group of companies to explore the future of search engine marketing.

Search Central Live NYC marked Google’s first Search Central event hosted in New York City and welcomed prominent attendees, including Uber, Fox, X, HubSpot, and other global leaders. To our knowledge, Hammonds Media was notably the only Oklahoma-based business in attendance.

“With so many changes happening in search engine marketing—especially with the rise of AI and evolving user content preferences—it’s vital to stay on the cutting edge of updates released by search engines,” said Garrett Hammonds, Co-Owner of Hammonds Media. “Hammonds Media was honored to be an Oklahoma company representing at Google's exclusive Search Central Live NYC event this year.”

The conference focused on the evolution of SEO, dispelled common SEO myths, outlined data tracking updates and best practices, and discussed the future of SEO, including the role of AI in Google Search. Hammonds Media’s participation underscores its commitment to providing forward-thinking solutions to local businesses across Oklahoma.

Hammonds Media Attends Google Search Central Live

Hammonds Media Represents Oklahoma at Exclusive Google Search Central Live Event in NYC

Hammonds Media, a leading marketing agency based in Norman, Oklahoma, proudly represented the Sooner State at Google’s prestigious Search Central Live conference held in New York City on March 20, 2025. The invite-only event brought together an elite group of companies to explore the future of search engine marketing.

Search Central Live NYC marked Google’s first Search Central event hosted in New York City and welcomed prominent attendees, including Uber, Fox, X, HubSpot, and other global leaders. To our knowledge, Hammonds Media was notably the only Oklahoma-based business in attendance.

“With so many changes happening in search engine marketing—especially with the rise of AI and evolving user content preferences—it’s vital to stay on the cutting edge of updates released by search engines,” said Garrett Hammonds, Co-Owner of Hammonds Media. “Hammonds Media was honored to be an Oklahoma company representing at Google's exclusive Search Central Live NYC event this year.”

The conference focused on the evolution of SEO, dispelled common SEO myths, outlined data tracking updates and best practices, and discussed the future of SEO, including the role of AI in Google Search. Hammonds Media’s participation underscores its commitment to providing forward-thinking solutions to local businesses across Oklahoma.

Hammonds Media Attends Google Search Central Live

Hammonds Media Represents Oklahoma at Exclusive Google Search Central Live Event in NYC

Hammonds Media, a leading marketing agency based in Norman, Oklahoma, proudly represented the Sooner State at Google’s prestigious Search Central Live conference held in New York City on March 20, 2025. The invite-only event brought together an elite group of companies to explore the future of search engine marketing.

Search Central Live NYC marked Google’s first Search Central event hosted in New York City and welcomed prominent attendees, including Uber, Fox, X, HubSpot, and other global leaders. To our knowledge, Hammonds Media was notably the only Oklahoma-based business in attendance.

“With so many changes happening in search engine marketing—especially with the rise of AI and evolving user content preferences—it’s vital to stay on the cutting edge of updates released by search engines,” said Garrett Hammonds, Co-Owner of Hammonds Media. “Hammonds Media was honored to be an Oklahoma company representing at Google's exclusive Search Central Live NYC event this year.”

The conference focused on the evolution of SEO, dispelled common SEO myths, outlined data tracking updates and best practices, and discussed the future of SEO, including the role of AI in Google Search. Hammonds Media’s participation underscores its commitment to providing forward-thinking solutions to local businesses across Oklahoma.

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Hammonds Media Attends Google Search Central Live

Hammonds Media Represents Oklahoma at Exclusive Google Search Central Live Event in NYC

Hammonds Media, a leading marketing agency based in Norman, Oklahoma, proudly represented the Sooner State at Google’s prestigious Search Central Live conference held in New York City on March 20, 2025. The invite-only event brought together an elite group of companies to explore the future of search engine marketing.

Search Central Live NYC marked Google’s first Search Central event hosted in New York City and welcomed prominent attendees, including Uber, Fox, X, HubSpot, and other global leaders. To our knowledge, Hammonds Media was notably the only Oklahoma-based business in attendance.

“With so many changes happening in search engine marketing—especially with the rise of AI and evolving user content preferences—it’s vital to stay on the cutting edge of updates released by search engines,” said Garrett Hammonds, Co-Owner of Hammonds Media. “Hammonds Media was honored to be an Oklahoma company representing at Google's exclusive Search Central Live NYC event this year.”

The conference focused on the evolution of SEO, dispelled common SEO myths, outlined data tracking updates and best practices, and discussed the future of SEO, including the role of AI in Google Search. Hammonds Media’s participation underscores its commitment to providing forward-thinking solutions to local businesses across Oklahoma.

SEO Testing Methods

Common SEO Testing Practices

Advanced SEO Testing Practices

  • Title tags – wording, length, USP and keyword placement.
  • Meta descriptions – persuasive copy, CTA language, keyword inclusion, or keep them blank!
  • On-page copy variations – keyword placement, tone, length, media, CTA's etc..
  • Internal linking – what pages you link to (and vice versa), anchor text variety, outbound links.
  • Schema basics – implementing FAQ, Product, Article schema.
  • Image alt text and optimization – descriptive vs. keyword-heavy alt text.
  • Heading structures (H1–H3) – testing phrasing and order.
  • Page speed tweaks – lightweight improvements like image compression or lazy loading.
  • Content depth – testing concise summaries vs. in-depth longform.
  • Content structure – experimenting with FAQ placement, jump links, or bullet vs. narrative formatting.
  • Multimedia integration – adding video, charts, or interactive tools vs. text-only pages.
  • Crawl budget optimization – blocking thin/low-value pages to see if priority pages gain rankings.
  • AI Content – do search results really punish AI content? Google says no. See for yourself
  • Dynamic Meta descriptions – add/remove your brand, change pricing or USPs on the go
  • Hub-and-spoke depth – direct homepage links vs. strict siloing.
  • Conversion alignment – testing CTA placement, button language, and form length.
  • Trust signal inclusion – reviews, awards, or “as seen in” mentions.
  • AI retrievability – phrasing content as Q&A to test recall in ChatGPT, Perplexity, etc.
  • Citation likelihood – experimenting with content phrasing that increases chances of being cited by LLMs.
  • Freshness micro-updates – updating stats/dates to test if AI engines and Google surface content more often.

Hammonds Media Attends Google Search Central Live

Hammonds Media Represents Oklahoma at Exclusive Google Search Central Live Event in NYC

Hammonds Media, a leading marketing agency based in Norman, Oklahoma, proudly represented the Sooner State at Google’s prestigious Search Central Live conference held in New York City on March 20, 2025. The invite-only event brought together an elite group of companies to explore the future of search engine marketing.

Search Central Live NYC marked Google’s first Search Central event hosted in New York City and welcomed prominent attendees, including Uber, Fox, X, HubSpot, and other global leaders. To our knowledge, Hammonds Media was notably the only Oklahoma-based business in attendance.

“With so many changes happening in search engine marketing—especially with the rise of AI and evolving user content preferences—it’s vital to stay on the cutting edge of updates released by search engines,” said Garrett Hammonds, Co-Owner of Hammonds Media. “Hammonds Media was honored to be an Oklahoma company representing at Google's exclusive Search Central Live NYC event this year.”

The conference focused on the evolution of SEO, dispelled common SEO myths, outlined data tracking updates and best practices, and discussed the future of SEO, including the role of AI in Google Search. Hammonds Media’s participation underscores its commitment to providing forward-thinking solutions to local businesses across Oklahoma.

What Query Fan-Out Looks Like (Example)

Let’s say a buyer asks AI: “What is injection molding?”
An LLM will typically fan out into multiple sub-questions, such as:

Fan-Out Category

Definition
Cost & ROI
“How much does injection molding cost per part?” “Is injection molding cheaper than 3D printing?”
How-To
“How do you design parts for injection molding?” “How do you fix sink marks or short shots?”
Alternatives
“Injection molding vs die casting” “Injection molding vs thermoforming”
Supplier Research
“Who are the best injection molding suppliers in the U.S.?” “What should I look for in an injection molding partner?”
Industry Fit
“Is injection molding good for medical components?” “What industries use injection molding?”

Example Related Queries AI Might Explore

“How does injection molding work?” “What materials are used in injection molding?”

Match the Buyer Journey

Cover all stages:

Stage

Early
Middle
“How to choose…”, comparisons, use cases
Bottom
Specs, certifications, decision checklists, product pages

Content Types

“What is…”, glossary, beginner explainers

Common questions about AI SEO for manufacturers

How is AI SEO different from traditional SEO for manufacturers?

Do manufacturers still need keywords if AI focuses on answers?

What types of manufacturing content perform best in AI search?

How can manufacturers earn AI citations or mentions?

What tools help with AI SEO?

How often should manufacturers update content for AI visibility?

Is AI SEO relevant for smaller or niche manufacturers?

How can I measure success with AI SEO?

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Garrett Hammonds
Co-Owner, Marketing Partner

Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.

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Garrett Hammonds
Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.