Table of Contents

From Hammonds Media to HMM: A Rebrand Rooted in Purpose

published:
10/30/2025
5-minutes

TL;DR:

Too long; didn't read

Over the last few years, Hammonds Media has grown alongside our clients — helping businesses of all sizes navigate a fast-changing digital landscape. What began as a small idea has steadily matured into something bigger, and today, we’re excited to share the next step in our journey:

We are reintroducing ourselves as Hammonds Media & Marketing — or simply, HMM.

"We originally started Hammonds Media as a real estate photography business. We never had any idea that we would be able to grow it into the marketing agency it is today. While we don't know what the future will hold for HMM's next chapter, we do know that the foundations that we are building now will help both our clients and the communities they serve to have heightened hope for each new day that comes."

Garrett Hammonds, Co-Founder and Partner

Why the Change?

The addition of Marketing isn’t just cosmetic. It reflects who we are today and the work we’ve always done best. HMM is not just about creating media — it’s about strategy, creative execution, data-driven insights, and building partnerships that drive sustainable growth.

"There was always something that felt missing from our branding, something that didn't quite translate when it came to what we wanted Hammonds Media to represent and what it actually was. Now, we feel much more whole as a company, and the future is bright for HMM."

Grace Hammonds, Co-Founder and Partner

This rebrand gives us space to more fully represent the scope of our services and the depth of the partnerships we form with our clients.

Who We Are at HMM

HMM is a media and marketing company that works with engaged clients in a humane way — helping businesses find peace of mind through guidance and collaborative, co-consequential partnerships.

Our brand identity is built around six core principles, represented in the six arrows of our logo. These values shape every client relationship and serve as a reminder that growth is always a shared journey:

  • Humane Approach — keeping people at the center.
  • Peace of Mind — providing clarity and confidence in your marketing.
  • Engaged Clients — working with partners who share our values.
  • Collaborative — building transparent, trust-based relationships.
  • Co-consequential — sharing responsibility for outcomes.
  • Guidance — offering strategic direction backed by data and proven experience.

A Friendly, Modern Look

To bring this vision to life, we partnered with the talented design team at Atemp Co., who helped us shape a brand identity that reflects both who we are and who we’re becoming.

  • Colors: Friendly and modern, with warmer, more diverse tones designed to evoke different journeys, benefits, and results.
  • Typography: Our typeface, Carbona, balances rationality through hard angles, empathy through roundness, and personality through stems. It’s a sweet spot of professionalism without losing the personal touch, and friendliness without losing trust.
  • Focus Areas: Our visual system is inspired by three connected ideas — ecosystems, collabs, and construction — symbolizing growth, connection, and strong foundations.

What Stays the Same

Even with a new name and a refreshed look, our core remains unchanged. Our mission still drives everything we do:

Supporting the success of growing businesses with purposeful and powerful digital marketing.

From SEO and PPC to paid social, automation, design, and beyond — we remain committed to data-driven strategies, clear communication, and trusted partnerships.

"We are still in the infancy of our company, but one of our internal mantras is: 'We're a small team that does big things.' And after winning a digital marketing campaign marketing excellence award (MEA) through the Oklahoma chapter of the American Marketing Association (AMA) this year, we are proving that we can stand up and compete with even the biggest companies in our field."

Garrett Hammonds, Co-Founder and Partner

What’s Next

This rebrand is more than a new logo or a fresh color palette. It’s a signal of where we’re headed — toward deeper partnerships, stronger foundations, and continued growth alongside the businesses we serve.

In the coming weeks, you’ll see our new look roll out across our website, social channels, and client communications. But at the heart of it all, we’re still the same team — dedicated to delivering purposeful growth through powerful marketing.

Welcome to the new HMM.

Over the last few years, Hammonds Media has grown alongside our clients — helping businesses of all sizes navigate a fast-changing digital landscape. What began as a small idea has steadily matured into something bigger, and today, we’re excited to share the next step in our journey:

We are reintroducing ourselves as Hammonds Media & Marketing — or simply, HMM.

"We originally started Hammonds Media as a real estate photography business. We never had any idea that we would be able to grow it into the marketing agency it is today. While we don't know what the future will hold for HMM's next chapter, we do know that the foundations that we are building now will help both our clients and the communities they serve to have heightened hope for each new day that comes."

Garrett Hammonds, Co-Founder and Partner

Why the Change?

The addition of Marketing isn’t just cosmetic. It reflects who we are today and the work we’ve always done best. HMM is not just about creating media — it’s about strategy, creative execution, data-driven insights, and building partnerships that drive sustainable growth.

"There was always something that felt missing from our branding, something that didn't quite translate when it came to what we wanted Hammonds Media to represent and what it actually was. Now, we feel much more whole as a company, and the future is bright for HMM."

Grace Hammonds, Co-Founder and Partner

This rebrand gives us space to more fully represent the scope of our services and the depth of the partnerships we form with our clients.

Who We Are at HMM

HMM is a media and marketing company that works with engaged clients in a humane way — helping businesses find peace of mind through guidance and collaborative, co-consequential partnerships.

Our brand identity is built around six core principles, represented in the six arrows of our logo. These values shape every client relationship and serve as a reminder that growth is always a shared journey:

  • Humane Approach — keeping people at the center.
  • Peace of Mind — providing clarity and confidence in your marketing.
  • Engaged Clients — working with partners who share our values.
  • Collaborative — building transparent, trust-based relationships.
  • Co-consequential — sharing responsibility for outcomes.
  • Guidance — offering strategic direction backed by data and proven experience.

A Friendly, Modern Look

To bring this vision to life, we partnered with the talented design team at Atemp Co., who helped us shape a brand identity that reflects both who we are and who we’re becoming.

  • Colors: Friendly and modern, with warmer, more diverse tones designed to evoke different journeys, benefits, and results.
  • Typography: Our typeface, Carbona, balances rationality through hard angles, empathy through roundness, and personality through stems. It’s a sweet spot of professionalism without losing the personal touch, and friendliness without losing trust.
  • Focus Areas: Our visual system is inspired by three connected ideas — ecosystems, collabs, and construction — symbolizing growth, connection, and strong foundations.

What Stays the Same

Even with a new name and a refreshed look, our core remains unchanged. Our mission still drives everything we do:

Supporting the success of growing businesses with purposeful and powerful digital marketing.

From SEO and PPC to paid social, automation, design, and beyond — we remain committed to data-driven strategies, clear communication, and trusted partnerships.

"We are still in the infancy of our company, but one of our internal mantras is: 'We're a small team that does big things.' And after winning a digital marketing campaign marketing excellence award (MEA) through the Oklahoma chapter of the American Marketing Association (AMA) this year, we are proving that we can stand up and compete with even the biggest companies in our field."

Garrett Hammonds, Co-Founder and Partner

What’s Next

This rebrand is more than a new logo or a fresh color palette. It’s a signal of where we’re headed — toward deeper partnerships, stronger foundations, and continued growth alongside the businesses we serve.

In the coming weeks, you’ll see our new look roll out across our website, social channels, and client communications. But at the heart of it all, we’re still the same team — dedicated to delivering purposeful growth through powerful marketing.

Welcome to the new HMM.

Over the last few years, Hammonds Media has grown alongside our clients — helping businesses of all sizes navigate a fast-changing digital landscape. What began as a small idea has steadily matured into something bigger, and today, we’re excited to share the next step in our journey:

We are reintroducing ourselves as Hammonds Media & Marketing — or simply, HMM.

"We originally started Hammonds Media as a real estate photography business. We never had any idea that we would be able to grow it into the marketing agency it is today. While we don't know what the future will hold for HMM's next chapter, we do know that the foundations that we are building now will help both our clients and the communities they serve to have heightened hope for each new day that comes."

Garrett Hammonds, Co-Founder and Partner

Why the Change?

The addition of Marketing isn’t just cosmetic. It reflects who we are today and the work we’ve always done best. HMM is not just about creating media — it’s about strategy, creative execution, data-driven insights, and building partnerships that drive sustainable growth.

"There was always something that felt missing from our branding, something that didn't quite translate when it came to what we wanted Hammonds Media to represent and what it actually was. Now, we feel much more whole as a company, and the future is bright for HMM."

Grace Hammonds, Co-Founder and Partner

This rebrand gives us space to more fully represent the scope of our services and the depth of the partnerships we form with our clients.

Who We Are at HMM

HMM is a media and marketing company that works with engaged clients in a humane way — helping businesses find peace of mind through guidance and collaborative, co-consequential partnerships.

Our brand identity is built around six core principles, represented in the six arrows of our logo. These values shape every client relationship and serve as a reminder that growth is always a shared journey:

  • Humane Approach — keeping people at the center.
  • Peace of Mind — providing clarity and confidence in your marketing.
  • Engaged Clients — working with partners who share our values.
  • Collaborative — building transparent, trust-based relationships.
  • Co-consequential — sharing responsibility for outcomes.
  • Guidance — offering strategic direction backed by data and proven experience.

A Friendly, Modern Look

To bring this vision to life, we partnered with the talented design team at Atemp Co., who helped us shape a brand identity that reflects both who we are and who we’re becoming.

  • Colors: Friendly and modern, with warmer, more diverse tones designed to evoke different journeys, benefits, and results.
  • Typography: Our typeface, Carbona, balances rationality through hard angles, empathy through roundness, and personality through stems. It’s a sweet spot of professionalism without losing the personal touch, and friendliness without losing trust.
  • Focus Areas: Our visual system is inspired by three connected ideas — ecosystems, collabs, and construction — symbolizing growth, connection, and strong foundations.

What Stays the Same

Even with a new name and a refreshed look, our core remains unchanged. Our mission still drives everything we do:

Supporting the success of growing businesses with purposeful and powerful digital marketing.

From SEO and PPC to paid social, automation, design, and beyond — we remain committed to data-driven strategies, clear communication, and trusted partnerships.

"We are still in the infancy of our company, but one of our internal mantras is: 'We're a small team that does big things.' And after winning a digital marketing campaign marketing excellence award (MEA) through the Oklahoma chapter of the American Marketing Association (AMA) this year, we are proving that we can stand up and compete with even the biggest companies in our field."

Garrett Hammonds, Co-Founder and Partner

What’s Next

This rebrand is more than a new logo or a fresh color palette. It’s a signal of where we’re headed — toward deeper partnerships, stronger foundations, and continued growth alongside the businesses we serve.

In the coming weeks, you’ll see our new look roll out across our website, social channels, and client communications. But at the heart of it all, we’re still the same team — dedicated to delivering purposeful growth through powerful marketing.

Welcome to the new HMM.

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Over the last few years, Hammonds Media has grown alongside our clients — helping businesses of all sizes navigate a fast-changing digital landscape. What began as a small idea has steadily matured into something bigger, and today, we’re excited to share the next step in our journey:

We are reintroducing ourselves as Hammonds Media & Marketing — or simply, HMM.

"We originally started Hammonds Media as a real estate photography business. We never had any idea that we would be able to grow it into the marketing agency it is today. While we don't know what the future will hold for HMM's next chapter, we do know that the foundations that we are building now will help both our clients and the communities they serve to have heightened hope for each new day that comes."

Garrett Hammonds, Co-Founder and Partner

Why the Change?

The addition of Marketing isn’t just cosmetic. It reflects who we are today and the work we’ve always done best. HMM is not just about creating media — it’s about strategy, creative execution, data-driven insights, and building partnerships that drive sustainable growth.

"There was always something that felt missing from our branding, something that didn't quite translate when it came to what we wanted Hammonds Media to represent and what it actually was. Now, we feel much more whole as a company, and the future is bright for HMM."

Grace Hammonds, Co-Founder and Partner

This rebrand gives us space to more fully represent the scope of our services and the depth of the partnerships we form with our clients.

Who We Are at HMM

HMM is a media and marketing company that works with engaged clients in a humane way — helping businesses find peace of mind through guidance and collaborative, co-consequential partnerships.

Our brand identity is built around six core principles, represented in the six arrows of our logo. These values shape every client relationship and serve as a reminder that growth is always a shared journey:

  • Humane Approach — keeping people at the center.
  • Peace of Mind — providing clarity and confidence in your marketing.
  • Engaged Clients — working with partners who share our values.
  • Collaborative — building transparent, trust-based relationships.
  • Co-consequential — sharing responsibility for outcomes.
  • Guidance — offering strategic direction backed by data and proven experience.

A Friendly, Modern Look

To bring this vision to life, we partnered with the talented design team at Atemp Co., who helped us shape a brand identity that reflects both who we are and who we’re becoming.

  • Colors: Friendly and modern, with warmer, more diverse tones designed to evoke different journeys, benefits, and results.
  • Typography: Our typeface, Carbona, balances rationality through hard angles, empathy through roundness, and personality through stems. It’s a sweet spot of professionalism without losing the personal touch, and friendliness without losing trust.
  • Focus Areas: Our visual system is inspired by three connected ideas — ecosystems, collabs, and construction — symbolizing growth, connection, and strong foundations.

What Stays the Same

Even with a new name and a refreshed look, our core remains unchanged. Our mission still drives everything we do:

Supporting the success of growing businesses with purposeful and powerful digital marketing.

From SEO and PPC to paid social, automation, design, and beyond — we remain committed to data-driven strategies, clear communication, and trusted partnerships.

"We are still in the infancy of our company, but one of our internal mantras is: 'We're a small team that does big things.' And after winning a digital marketing campaign marketing excellence award (MEA) through the Oklahoma chapter of the American Marketing Association (AMA) this year, we are proving that we can stand up and compete with even the biggest companies in our field."

Garrett Hammonds, Co-Founder and Partner

What’s Next

This rebrand is more than a new logo or a fresh color palette. It’s a signal of where we’re headed — toward deeper partnerships, stronger foundations, and continued growth alongside the businesses we serve.

In the coming weeks, you’ll see our new look roll out across our website, social channels, and client communications. But at the heart of it all, we’re still the same team — dedicated to delivering purposeful growth through powerful marketing.

Welcome to the new HMM.

SEO Testing Methods

Common SEO Testing Practices

Advanced SEO Testing Practices

  • Title tags – wording, length, USP and keyword placement.
  • Meta descriptions – persuasive copy, CTA language, keyword inclusion, or keep them blank!
  • On-page copy variations – keyword placement, tone, length, media, CTA's etc..
  • Internal linking – what pages you link to (and vice versa), anchor text variety, outbound links.
  • Schema basics – implementing FAQ, Product, Article schema.
  • Image alt text and optimization – descriptive vs. keyword-heavy alt text.
  • Heading structures (H1–H3) – testing phrasing and order.
  • Page speed tweaks – lightweight improvements like image compression or lazy loading.
  • Content depth – testing concise summaries vs. in-depth longform.
  • Content structure – experimenting with FAQ placement, jump links, or bullet vs. narrative formatting.
  • Multimedia integration – adding video, charts, or interactive tools vs. text-only pages.
  • Crawl budget optimization – blocking thin/low-value pages to see if priority pages gain rankings.
  • AI Content – do search results really punish AI content? Google says no. See for yourself
  • Dynamic Meta descriptions – add/remove your brand, change pricing or USPs on the go
  • Hub-and-spoke depth – direct homepage links vs. strict siloing.
  • Conversion alignment – testing CTA placement, button language, and form length.
  • Trust signal inclusion – reviews, awards, or “as seen in” mentions.
  • AI retrievability – phrasing content as Q&A to test recall in ChatGPT, Perplexity, etc.
  • Citation likelihood – experimenting with content phrasing that increases chances of being cited by LLMs.
  • Freshness micro-updates – updating stats/dates to test if AI engines and Google surface content more often.

Over the last few years, Hammonds Media has grown alongside our clients — helping businesses of all sizes navigate a fast-changing digital landscape. What began as a small idea has steadily matured into something bigger, and today, we’re excited to share the next step in our journey:

We are reintroducing ourselves as Hammonds Media & Marketing — or simply, HMM.

"We originally started Hammonds Media as a real estate photography business. We never had any idea that we would be able to grow it into the marketing agency it is today. While we don't know what the future will hold for HMM's next chapter, we do know that the foundations that we are building now will help both our clients and the communities they serve to have heightened hope for each new day that comes."

Garrett Hammonds, Co-Founder and Partner

Why the Change?

The addition of Marketing isn’t just cosmetic. It reflects who we are today and the work we’ve always done best. HMM is not just about creating media — it’s about strategy, creative execution, data-driven insights, and building partnerships that drive sustainable growth.

"There was always something that felt missing from our branding, something that didn't quite translate when it came to what we wanted Hammonds Media to represent and what it actually was. Now, we feel much more whole as a company, and the future is bright for HMM."

Grace Hammonds, Co-Founder and Partner

This rebrand gives us space to more fully represent the scope of our services and the depth of the partnerships we form with our clients.

Who We Are at HMM

HMM is a media and marketing company that works with engaged clients in a humane way — helping businesses find peace of mind through guidance and collaborative, co-consequential partnerships.

Our brand identity is built around six core principles, represented in the six arrows of our logo. These values shape every client relationship and serve as a reminder that growth is always a shared journey:

  • Humane Approach — keeping people at the center.
  • Peace of Mind — providing clarity and confidence in your marketing.
  • Engaged Clients — working with partners who share our values.
  • Collaborative — building transparent, trust-based relationships.
  • Co-consequential — sharing responsibility for outcomes.
  • Guidance — offering strategic direction backed by data and proven experience.

A Friendly, Modern Look

To bring this vision to life, we partnered with the talented design team at Atemp Co., who helped us shape a brand identity that reflects both who we are and who we’re becoming.

  • Colors: Friendly and modern, with warmer, more diverse tones designed to evoke different journeys, benefits, and results.
  • Typography: Our typeface, Carbona, balances rationality through hard angles, empathy through roundness, and personality through stems. It’s a sweet spot of professionalism without losing the personal touch, and friendliness without losing trust.
  • Focus Areas: Our visual system is inspired by three connected ideas — ecosystems, collabs, and construction — symbolizing growth, connection, and strong foundations.

What Stays the Same

Even with a new name and a refreshed look, our core remains unchanged. Our mission still drives everything we do:

Supporting the success of growing businesses with purposeful and powerful digital marketing.

From SEO and PPC to paid social, automation, design, and beyond — we remain committed to data-driven strategies, clear communication, and trusted partnerships.

"We are still in the infancy of our company, but one of our internal mantras is: 'We're a small team that does big things.' And after winning a digital marketing campaign marketing excellence award (MEA) through the Oklahoma chapter of the American Marketing Association (AMA) this year, we are proving that we can stand up and compete with even the biggest companies in our field."

Garrett Hammonds, Co-Founder and Partner

What’s Next

This rebrand is more than a new logo or a fresh color palette. It’s a signal of where we’re headed — toward deeper partnerships, stronger foundations, and continued growth alongside the businesses we serve.

In the coming weeks, you’ll see our new look roll out across our website, social channels, and client communications. But at the heart of it all, we’re still the same team — dedicated to delivering purposeful growth through powerful marketing.

Welcome to the new HMM.

What Query Fan-Out Looks Like (Example)

Let’s say a buyer asks AI: “What is injection molding?”
An LLM will typically fan out into multiple sub-questions, such as:

Fan-Out Category

Definition
Cost & ROI
“How much does injection molding cost per part?” “Is injection molding cheaper than 3D printing?”
How-To
“How do you design parts for injection molding?” “How do you fix sink marks or short shots?”
Alternatives
“Injection molding vs die casting” “Injection molding vs thermoforming”
Supplier Research
“Who are the best injection molding suppliers in the U.S.?” “What should I look for in an injection molding partner?”
Industry Fit
“Is injection molding good for medical components?” “What industries use injection molding?”

Example Related Queries AI Might Explore

“How does injection molding work?” “What materials are used in injection molding?”

Match the Buyer Journey

Cover all stages:

Stage

Early
Middle
“How to choose…”, comparisons, use cases
Bottom
Specs, certifications, decision checklists, product pages

Content Types

“What is…”, glossary, beginner explainers

Common questions about AI SEO for manufacturers

How is AI SEO different from traditional SEO for manufacturers?

Do manufacturers still need keywords if AI focuses on answers?

What types of manufacturing content perform best in AI search?

How can manufacturers earn AI citations or mentions?

What tools help with AI SEO?

How often should manufacturers update content for AI visibility?

Is AI SEO relevant for smaller or niche manufacturers?

How can I measure success with AI SEO?

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Garrett Hammonds
Co-Owner, Marketing Partner

Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.

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Garrett Hammonds
Garrett Hammonds is the Co-Owner and Marketing Partner at Hammonds Media. Garrett has been working in marketing for the past 8 years and has experience helping businesses on a local level, all the way up to Fortune 500-owned businesses.